Price Increases for Apple Products

9th July 2026

Apple is increasing the price of MacBooks and iPads worldwide due to rising memory and storage chip costs worldwide. Apple has increased the prices of some laptops and tablets by almost 20%, saying the electronics industry is facing an "unprecedented challenge" due to an "extraordinary surge" in demand for chips to power AI data centres.

This has meant for the EATS service that the cost of the ipads has now increased by approx. £100.00 per device.

« Return to 'News'